Oem Handling

Branding and OEM Handling

Coola's branding strategy involves careful management of OEM relationships, particularly with suppliers/ice-rebus. Recent observations clarify that suppliers/ice-rebus is a Croatian company based in Split, Croatia, not Ukrainian as previously stated. This correction impacts how Coola can utilize suppliers/ice-rebus's OEM assets in the Israeli market, as there are no geopolitical concerns related to Russia or Ukraine. The standard OEM-attribution rules apply regardless of the country of origin^[atom:e4ef788e-73f9-4c0a-9d79-b0c0a5367202].

Media Assets Audit

An audit of media assets has revealed the following distribution of branding:

• Coola branding: 29 assets
• Generic CRO-450 model label: 12 assets
• Ice Rebus branding: 10 assets

This suggests that while Coola branding is predominant, there is a significant presence of both generic and suppliers/ice-rebus branding in the media materials^[atom:34e22e62-8ef8-4ae1-855e-d5aae5e66fac].

Video Frames Handling

The 10 suppliers/ice-rebus-branded video frames should be treated as reference-only materials or require post-production overlay using the hyperframes skill. This approach ensures that the branding aligns with Coola's overall marketing strategy while maintaining the integrity of the content^[atom:75ed32d2-3008-41ab-be96-2096174055b1].

The branding and OEM handling for Coola must adapt to the clarified origins of suppliers/ice-rebus and the distribution of branding in media assets. This will guide future marketing and operational decisions^[inferred].