Ice Rebus
Overview of Ice Rebus
Ice Rebus, also known as REBUS d.o.o., is a Croatian company headquartered in Split, Croatia. It specializes in the manufacturing and distribution of ice vending machines and operates in over 50 countries with more than 1,500 machines deployed globally^[inferred].
Corporate Structure
Ice Rebus consists of three entities controlled by CEO Marsel Culjak:
- REBUS d.o.o.: The parent and manufacturing entity, founded in 1998, with 45 employees^[inferred].
- ICE REBUS j.d.o.o.: The international vending brand entity, established on 2025-04-09^[inferred].
- ENGASCO d.o.o.: A holding entity that holds the US trademark for "ICE REBUS"^[inferred].
Market Presence
Ice Rebus has established partnerships in various regions, including:
- USA: Partnered with Ice Bucket America in Houston, TX, and Summerville, SC^[inferred].
- Australia: Partnered with SubZero Ice Kubes in Western Australia^[inferred].
- Serbia: Partnered with PAM Ice in Belgrade^[inferred].
- Argentina: Partnered with Froz Ice^[inferred].
- Bosnia-Herzegovina: Partnered with Ice Rebus BIH^[inferred].
Exclusivity and Operations in Israel
Coola is the exclusive partner for Ice Rebus in Israel, having signed an exclusivity agreement on 2025-02-11. This agreement requires Coola to maintain a minimum of five machines per period to retain exclusivity^[inferred]. As of January 2026, the delivery time for Coola's machines is set for the end of April 2026^[inferred]. The exclusivity clock for Coola starts from the customs release date, not the order date^[inferred].
Communication and Support
Ice Rebus forwards inquiries originating from Israel to Coola on a monthly basis^[inferred]. Currently, all technical support for Coola is provided remotely from Split, Croatia, which poses a risk for physical interventions^[inferred]. As of May 2026, Marija has replaced Irena as the account manager for Coola^[inferred].
Digital Presence
Ice Rebus maintains an active online presence with various social media channels and a dedicated website. Their primary social media platform is Instagram, with 46,000 followers. They also have a presence on Facebook, LinkedIn, YouTube, and TikTok^[inferred].
Financial Aspects
The price benchmark for Ice Rebus machines is approximately AUD 42,000, which translates to around EUR 25,000-28,000^[inferred]. The price list for the Ice Rebus CRO-450 as of February 2025 is as follows: base machine EUR 15,300; optional payment systems range from EUR 450 to 550 (coin, bill, contactless); vCore monitoring subscription tiers are EUR 15 per month for Basic (realtime plus sales stats), EUR 35 per month for Premium (custom dashboard plus chat), and EUR 125 per month for Enterprise (full management plus predictive AI); a 2-year warranty is included^[atom:9f7d4979-9953-4b85-91c2-d1a936f80856].
Recent Recognition
Ice Rebus ranked among the Top 3 most innovative Croatian startups at Dani regionalne razvoja i EU fondova from December 2 to 4, 2025, and was awarded 1st Prize in the Adriatic Region^[inferred].
Recent Developments
Recent communications indicate that Ice Rebus has been requesting customs documentation to anchor the exclusivity period calculation^[atom:3c43496c-4063-4b37-b193-00abc8917f75]. As of May 2026, customs documents have still not been submitted^[atom:87925582-3c24-4d57-a1a1-709594dc1911]. Additionally, there are ongoing discussions regarding a new exclusivity timeline due to the war situation in Israel^[atom:31389a20-e414-441e-b6fa-785a2d8f8b61].
Contact Information
- Mobile number: +385 99 260 8077
- Phone number in Croatia: +385 21 374 593
- Support contact email: support@icerebus.com
- General contact email: info@icerebus.com
- USA admin: Daniel
- Account manager for Coola: Marija
- Headquarters: Dracevac 3D, Split 21000, Croatia
- USA locations: 509 Branard St, Houston TX 77006 and 125 Hemhill Ct, Summerville SC 29448
Ice Rebus is a well-established player in the ice vending machine market, with a robust international presence and a structured corporate framework. The partnership with Coola in Israel is critical for both parties, ensuring a steady supply of machines and support.