Placement

Placement Strategy

Coola's placement strategy focuses on positioning machines in forecourts or parking lots. This approach is designed to maximize visibility and accessibility for customers while ensuring that the machines do not compete directly with traditional retail ice sales. By placing machines in high-traffic areas, Coola aims to capture a broader customer base and increase overall sales^[inferred].

Key considerations for placement include:

• Location Type: Forecourts and parking lots are prioritized for their high foot traffic.
• Competition Avoidance: The strategy explicitly seeks to minimize overlap with existing ice sales in nearby stores.
• Visibility: Machines should be easily visible to attract potential customers.

This strategic placement is expected to enhance revenue generation and improve customer engagement with the Coola brand. Recent activities include a formal bid submitted to locations/herzliya-marina for the supply, installation, operation, and maintenance of ice machines^[atom:f052b03f-93b1-483e-9b71-12b093784a1b]. The bid included a company profile, experience documentation, technical specifications, detailed pricing, and a timeline commitment^[atom:1b12c901-e0aa-45be-af68-e1b379c98912].

Additionally, a pitch for a new location at locations/eilat-marina was made to a contact named Eran on 2026-04-19. The pitch highlighted year-round tourism, boat owners, fishermen, and the warm climate as demand drivers for this location^[atom:bec27603-8025-4419-b0d6-2dfb1883d399]^[atom:ea42fcd0-7ebf-42bc-88a2-fdc99b7427f5]. The revenue sharing model proposed for locations/eilat-marina includes no investment, no risk, and no operational effort from the marina side^[atom:9dc75952-dca3-4757-9430-fec9ba8d188f].

No reply was captured from Eran regarding the pitch for locations/eilat-marina^[atom:bd364860-0de8-4ad4-9a36-a9e07c6e08c5].