Partners
Partners Overview
Coola operates a B2B vending model, placing its machines/coola-450 ice machines at various partner locations. These include gas stations, supermarkets, hotels, beaches, parks, marinas, and civic institutions^[atom:d0609094-077d-4a7b-94a3-9d36fb1b000f]. The company is responsible for maintaining the machines and collecting vending revenue^[atom:b4c5ab81-a155-46cd-a542-f835101a02ce]. End customers interact directly with the machines, paying and dispensing ice on-demand^[atom:094c84f1-b42c-456a-942a-b47ae4d0980a].
Key Personnel
- Yonatan Miliner: National Sales Director and serial entrepreneur. Contact: yonatan@coola.co.il^[atom:81393ebb-a972-4713-85f4-ef7369d9be34, atom:5d3b87ad-fd37-40a5-a05e-fe9e59e1a6c0].
- Moses Fins (Mozes Pines): Business Development Director with 15 years of experience in hospitality and consulting^[atom:70e6ac20-4a01-4ae4-b710-c0d7d0d9a11e].
- Roni Eilat-Pins: Marketing & Branding Director with over 10 years of marketing experience^[atom:40143767-f8ef-48ae-8c21-894467370e4e].
Major Clients and Partners
Coola's major clients and partners include:
- Shell
- YPF
- Carrefour
- INA
- Valamar
These partnerships represent target customer segments in fuel/convenience, supermarkets, and hospitality chains^[atom:0e39a8af-063b-4a32-bf9a-b08b64b3e09f].
Pricing and Revenue Model
Coola employs a custom B2B pricing model that is not publicly listed^[atom:fa5e0bc2-8e76-4688-ba2d-5cabb56fb51d]. Revenue share with location partners varies by venue type^[atom:8bac1a27-ab78-4399-86e3-ade1cb8add6b]. The company utilizes remote monitoring for efficient management of its multi-location ice machines^[atom:1ff7852c-8c9e-441b-89ed-a63f998bcdac].
Market Insights
The supermarket chains in Israel, including Carrefour, Shufersal, and Rami Levy, currently sell bagged ice^[atom:e98f8c0e-f8f9-482b-89cd-55822da6ed2d]. The hotel market consists of approximately 170 hotels across 22 cities, with major chains like Fattal Hotels and Isrotel^[atom:61737235-efa7-4be0-80f6-d1727c191bab]. The gas station market has around 1,170 registered public stations, with major chains controlling approximately 90% of the market^[atom:b44917d2-eb5c-4dd9-b36c-a8d0e021f9f7].
Summary
Coola's partner ecosystem is crucial for its operational model, allowing the company to place machines in high-traffic areas and serve a diverse customer base. The leadership team brings significant experience in sales, business development, and marketing, which supports the company's growth and operational efficiency^[inferred].