B2c

B2C Overview

Coola's B2C strategy is currently centered around the consumer site hosted at coola-b2c.pages.dev, which is associated with the newly registered domain coola.club^[atom:d03dfad1-4811-4526-b5ed-c84b7a4e4e04]. This domain architecture decision, made on 2026-05-21, specifies that coola.co.il will serve as the B2B site, which requires improvements according to the existing plan^[atom:0da56ef9-679b-464b-9f7f-b49caa9eb902].

Current Actions

• Domain Management: Both domains, coola.co.il and coola.club, are managed in Cloudflare^[atom:a0a13dbd-f60e-4b53-b980-823252775856].
• Marketing Materials: Machine stickers need to be updated to reflect the new Instagram handle and the B2C site URL^[atom:b7e4575d-f5cf-41e6-a7ce-52c4c34edd6a].

Observations

The establishment of coola.club as the primary B2C domain indicates a strategic focus on enhancing consumer engagement. The need for updates to marketing materials suggests an ongoing effort to align branding across platforms.