Next Photoshoot Brief
Next Photoshoot Brief
The next photoshoot for Coola will address identified gaps in Instagram assets as per the media audit conducted on 2026-05-15. The following areas require attention:
- Nighttime/24-7 Operation: There are no visuals showcasing the machines operating at night.
- Location Coverage: The Bitan Aharon Hadera location lacks any photographic representation.
- Customer Engagement: Minimal shots of customers using the machines are available.
- Payment Terminal: Close-ups of the payment terminal are absent.
- Team Representation: There are no images featuring the founder and team members, specifically Yonatan, Mozes, and Roni.
- Language Accessibility: No visuals include Hebrew captions or text overlays.
- Seasonal Diversity: Current assets predominantly feature summer and beach settings, lacking winter or cold-weather imagery.
- Installation Process: There are no before-and-after shots of machine installations or placements.
These gaps highlight the need for a comprehensive photoshoot that captures a broader range of operational contexts and customer interactions. The aim is to enhance the visual storytelling of Coola's brand and improve engagement on social media platforms^[atom:2b3756d2-7000-4076-922d-2891310de205].