Ice Rebus Exclusivity
Exclusivity Agreement with Ice Rebus
Coola signed an exclusivity agreement with Ice Rebus on 2025-02-11. This agreement mandates that Coola must maintain a minimum of five machines per period to retain exclusivity in Israel^[atom:009a3c96-d983-4e6d-9915-969f9c18cac2]. The exclusivity clock for Coola begins from the customs release date rather than the order date^[atom:cb308f81-ad8c-451e-a64a-18e457cfcec6].
Current Status and Observations
As of January 2026, the delivery time for Coola's machines is scheduled for the end of April 2026^[atom:14d03196-1a2a-476f-bba3-c926facbc4d5]. The operator portal for Coola is located at icerebus-subscription.com, with Yonatan's account activated in November 2025^[atom:9585d987-fbb5-45eb-8b02-35ccc7fde536]. Coola currently utilizes Nayax payment terminals and TeleVend cloud monitoring for its operations^[atom:a2e12c66-c224-48e5-be76-3678e33a24bb].
Technical Support and Risks
Currently, Coola has no local technician in Israel; all support is provided remotely from Split. This arrangement poses a risk for physical interventions when needed^[atom:cc63ffde-6327-44d8-b263-c200e633fb2c]. Additionally, Ice Rebus forwards inquiries originating from Israel to Coola on a monthly basis^[atom:20c9bf55-c2d9-439a-9878-22a3ab4d8d47].
Corporate Structure Changes
ICE REBUS j.d.o.o. was incorporated on 2025-04-09, which is two months after Coola's exclusivity agreement. This timing suggests a possible corporate restructuring that should be monitored^[atom:84e806d8-9e65-4c4d-be03-03c64185ca5d].
Future Considerations
The 2025 model upgrade for ICE REBUS includes IoT improvements. Coola should clarify which subscription tier they are on at icerebus-subscription.com and evaluate whether upgrading to the Enterprise tier for AI predictive maintenance is beneficial^[atom:1644528b-826f-4b23-86be-b2880b8d03cb].
Ongoing Negotiations
As of May 2026, the thread with Ice Rebus spans from January through May 2026, with Ice Rebus repeatedly requesting the customs date to anchor the exclusivity period calculation^[atom:3c43496c-4063-4b37-b193-00abc8917f75]. Customs documents have still not been submitted as of 2026-05-14^[atom:87925582-3c24-4d57-a1a1-709594dc1911]. Mozes has explicitly requested a discussion with Marcel (Marsel Culjak) to negotiate a new exclusivity timeline due to the ongoing war situation^[atom:31389a20-e414-441e-b6fa-785a2d8f8b61]. Mozes also stated he will ask the customs agent to send the customs declaration documents^[atom:f13c759e-7f34-4baa-b95c-07946eccaf44]. Furthermore, Mozes responded to Ice Rebus (Marija) citing the active war situation in Israel and limited business activity^[atom:e85b2e97-53bf-478d-bcf6-08ef4162227d].