Reels Supply
Branding and Reels Supply
Coola has 25 ready 9:16 Reels-native still or video-frame assets available immediately. The top picks, which require no cropping, include:
- IMG_0356
- IMG_0357
- IMG_0420
- IMG_0421
- IMG_0422
- IMG_0424
- IMG_0428
- IMG_0439
- IMG_0441
- IMG_0444
- IMG_0451
- IMG_0457
- v024-25/50 (machine installation/unboxing)
- v027-25/50/75 (CRO-450 operator + payment terminal)
These assets feature Coola machines and ice bucket beach scenes from the GoodBoyz photoshoot, as well as installation and operational footage. All assets were identified by an automated vision pass conducted on 2026-05-15^[atom:bc7ff1d9-9b43-4292-b75d-0350d0148cc7].
Recent observations highlight areas for improvement in the branding and messaging of the reels. The Instagram follow CTA bio currently shows English text 'Fresh ice, 24/7' on a Hebrew reel; the kicker 'קרח טרי. 24/7.' is noted as the strongest copy line and should be elevated^[atom:a7a842fc-6132-4a5d-826a-994d2813ab81]. Additionally, there is no social proof, such as machine count or locations, included in the video^[atom:05274dfc-6b49-4880-8494-3d930ed02132].
The video lacks a clear call to action (CTA); it needs to include 'המכונה הקרובה אליך, coola.club'^[atom:485d196b-b6f3-401b-a19a-7984bb2fb5b6]. Scene 2 has 2.5 seconds of video without text overlay, which is a missed messaging opportunity^[atom:77f0282e-6385-4aaf-a912-87ef1cca3cbb]. The headline 'ישירות מהמכונה' is mechanism-focused rather than benefit-focused; a suggested alternative is 'קרח בקליק. בלי לחכות.'^[atom:d95de9a5-5aef-43d3-9a1a-36166166e4d5].
Furthermore, the subline 'בלי משלוחים. בלי פשרות.' falls below the Instagram safe zone and needs to be repositioned upwards by about 150px^[atom:82192858-ccb0-4f21-8707-e842ef727e8f]. A review of the Coola Reel v7 design and copy was completed on 2026-05-15^[atom:b4cb8a86-814a-457a-a7df-f962dc2b30c0].
A decision was made to implement three priority fixes: safe zone adjustments, headline copy revisions, and enhancements to the scene 2 CTA^[atom:1245c4d8-f538-40e6-b736-f51ccfd6213f].