Instagram Assets
Coola Instagram Assets Overview
Coola has conducted a media audit of its Instagram assets, revealing a total of 155 catalog rows from 63 still images and 92 video frames sampled from 34 source videos. The audit identified 64 assets that are ready for Instagram use, while 85 require cropping to fit the platform's preferred formats. Six assets were marked as unknown or erroneous^atom:c129b000-156b-4376-b674-a3c01201a7fb.
Asset Breakdown
- Ready for Instagram Use: 64 assets
- Needs Cropping: 85 assets
- Unknown/Error: 6 assets
The audit categorized the assets into different formats:
- Professional Still Photos: 34 images are available in a 16:9 format, primarily sourced from the GoodBoyz photoshoot at Hilton Beach Tel Aviv. These images need cropping to 9:16 or 4:5 for Instagram compatibility. Key images to prioritize include DSC04010, DSC04011, DSC04012 (showing Coola ice bucket beach scenes) and DSC03894-03954 (featuring Coola machine product shots)^atom:00addf65-59fd-4dd8-844a-16a875253d02.
- Reels-Native Assets: There are 25 assets in a 9:16 format that are ready for immediate use. The top picks include various images and video frames from the GoodBoyz photoshoot and machine installation/unboxing videos^atom:bc7ff1d9-9b43-4292-b75d-0350d0148cc7.
Branding Considerations
The audit also assessed the branding visibility across the assets:
- Out of 64 Instagram-ready assets, 29 prominently feature Coola branding, while 12 only display the generic CRO-450 model label. Additionally, 10 assets are branded with Ice Rebus^atom:34e22e62-8ef8-4ae1-855e-d5aae5e66fac.
Production Notes
The 10 Ice Rebus-branded video frames are recommended for reference only or may require post-production overlay via the hyperframes skill^atom:75ed32d2-3008-41ab-be96-2096174055b1. This suggests a need for careful consideration of how these assets are utilized in marketing efforts.
Conclusion
The media audit provides a comprehensive overview of Coola's Instagram assets, highlighting both the strengths in branding and the areas needing improvement, particularly in cropping for format compliance. The insights gained will inform future content strategies and asset utilization.